How to Build an Artist EPK That Actually Gets Read
An EPK is a link, not a document. What it must contain, what to leave out, and how to keep it current so it does its job every time it is opened.
An EPK — Electronic Press Kit — is not a document. It is a link. A single URL that gives any industry contact — A&R rep, promoter, journalist, booking agent, sync supervisor — everything they need to evaluate and engage with you, without requiring them to ask for anything further.
Most EPKs are either a cluttered PDF that nobody reads or a generic website template that tells people nothing specific. A well-built EPK is a curated, current, professional presentation that does the job in under two minutes.
What an EPK needs to contain
Your music — playable, not downloadable
Two or three tracks that represent your best and most recent work, streamable directly from the EPK. Not download links. Not attachments. Tracks that play immediately when clicked.
A TYFRA Vault share link includes an in-browser audio player for every shared track. The recipient presses play and hears the music without creating an account, downloading a file, or navigating anywhere else.
Artist bio — three versions
Short (50–75 words): for situations where a short description is needed — a festival programme, a support slot billing, a social media caption.
Medium (150–200 words): the standard EPK bio. Two to three paragraphs. Covers genre, notable achievements, key releases, live history, and what makes the artist distinctive.
Long (400+ words): for features and profiles. Not always needed in the EPK itself but worth having ready.
The bio should be in third person, factually grounded, and free of superlatives. "Critically acclaimed" and "genre-defining" are not useful. "Supported [artist] at [venue] in front of 3,000 people" is.
Press photos
Three to five high-resolution photographs (3000px minimum on the longest edge). A mix of performance shots and more composed portraits. Available to download directly from the EPK — industry contacts who want to use your image need the original, not a compressed version from a social media screenshot.
Key achievements
A brief list of the most impressive, verifiable things that have happened: press coverage from credible publications, radio play, notable support slots, sync placements, streaming milestones, DJ chart positions.
Be specific. "Radio play across Europe" is generic. "Played on BBC Radio 6 Music, Rinse FM, and NTS in March 2026" is specific and verifiable.
Links and contact
Streaming profiles (Spotify, Apple Music, Beatport — whichever are most relevant to the genre). Social media. One clear contact point — management email if managed, direct artist email if not.
What an EPK should not contain
- Everything you have ever done. An EPK is a curated selection of your strongest material — not a complete archive.
- A list of influences. Industry contacts do not need to know who you were inspired by — they need to know who you are and what you have already done.
- Testimonials from your friends and fellow artists. Social proof from industry figures matters. Social proof from people nobody in the industry knows does not.
Keeping it current
An EPK from 2023 that still shows a streaming number from a 2022 release is actively harmful — it signals inactivity. Update the EPK with each significant new release or achievement. A current EPK is a signal of an active career.
Building your EPK with TYFRA
TYFRA artist profiles auto-enrich from Spotify and Apple Music — your streaming data, release history, and genre tags populate automatically. TYFRA Live performance history builds as shows are booked and completed. TYFRA Discover chart positions appear on the profile if your tracks have earned them. TYFRA Vault share links provide the in-browser audio player for featured tracks.
A complete TYFRA profile with three featured tracks, a professional bio, and your performance history is functionally an EPK — one URL, everything in one place, always current because it updates with your activity on the platform.
TYFRA Vault, Social, Live, and Discover all contribute to a single artist profile that functions as a current, professional EPK at a permanent URL.
Your data flows with you across TYFRA
These aren't separate apps. Your tracks, metadata, splits, contacts, and conversations stay connected—so every tool in the TYFRA suite can work from the same source of truth.
Send demos that get heard
TYFRA Vault share links, Promo DJ data, and Connect industry contacts — everything you need to submit with confidence.