Sell music directly to fans — beats, vocals, tracks, and services

Selling music directly means the buyer pays you. Not a distributor who pays Spotify who pays you three months later at £0.003 per stream. Not a record store that takes its margin and sends you quarterly statements. The buyer pays you directly, you deliver the file, and the transaction is complete.

For independent artists and producers, direct music sales represent the highest revenue-per-interaction of any income stream available. A single beat sale at £50 earns the same as approximately 16,000 Spotify streams. An exclusive license at £500 earns the same as 166,000 streams.

The barrier to direct sales used to be infrastructure — payment processing, file delivery, licensing documentation, dispute resolution. TYFRA Marketplace handles all of these so the seller's job is to make music worth buying and list it clearly.

The three products you can sell directly

Beats and instrumentals

The core product for producers. List with three license tiers (Basic, Premium, Exclusive), set your own price and royalty split per tier, link your track portfolio from Vault. Buyers stream the preview, select their tier, pay in credits (1 credit = £10), and receive the file instantly via BunnyCDN.

The license tier model is what separates a professional beat listing from a basic file upload. A Basic license (non-exclusive, limited use, higher royalty retained) serves the independent artist making a SoundCloud track. An Exclusive license (full rights transfer, highest price) serves the label or commercial buyer. The same beat can be listed for £25 (Basic), £100 (Premium), and £750 (Exclusive) — different buyers, different use cases, different economics.

Vocals and stems

The same license tier model applies. A vocalist who records a hook and sells it with a Basic license retains publishing interest and the right to sell to other buyers. An Exclusive license means one buyer, full transfer, higher fee. Stem packs — the individual components of a production — have a strong market among producers who want to work with real performances.

Custom services

Any skill, packaged as a product. Mixing and mastering at a fixed price per track. Ghost production at a defined brief and turnaround. Session recording with a defined delivery format. The buyer pays into escrow before you start. You deliver. Escrow releases. No chasing payment, no disputed invoices.

The direct sales economics

TYFRA Marketplace platform fee: 15% on the free tier, stepping down to 0% on VIP.

On a £75 Basic beat sale: Free tier — you keep £63.75. VIP tier — you keep £75.00. The difference in fee tier compounds at volume. 20 beat sales per month at £75 each: Free tier — £1,275 retained. VIP tier — £1,500 retained.

The £9.99/mo platform subscription covers Vault, Promo, Contracts, Finance, Social, Live, and Marketplace. The Marketplace fee reduction at higher tiers is one of the direct financial arguments for upgrading.

Discovery feeding into direct sales

TYFRA Discover puts your tracks in front of fans actively searching by genre, mood, and BPM. A fan who finds your track on the charts, saves it, and follows your profile is now in your ecosystem. When they see your Marketplace listing — for the beat version of that track, or a custom service — the trust is already established.

The Discover → Social follow → Marketplace purchase funnel is entirely within TYFRA and does not require you to drive traffic from external platforms.