How to Send DJ Promos
Sending DJ promos is one of the most effective ways to get your music played in clubs and on radio. A well-executed promo campaign can lead to chart placements, gig bookings, and industry recognition. Here's how to do it right.
Step-by-Step Guide
Prepare your release
Ensure your track is mastered, has complete metadata (artist, title, genre, BPM, key), and is in a high-quality format (WAV or 320kbps MP3). Include artwork and release notes.
Build your promo list
Curate a targeted list of DJs who play your genre. Quality matters more than quantity — 50 relevant DJs beat 500 random contacts. Include name, email, genre preferences, and location.
Create your promo campaign
Use a promo platform to send your release to your list. Include a personal message, release info, and download links. Schedule sends for Tuesday–Thursday for best engagement.
Track feedback and downloads
Monitor who's downloading, playing, and providing feedback. DJ feedback is the most valuable metric — it shows genuine industry interest.
Follow up on chart support
When DJs support your track, follow up to thank them and ask about chart placements. Chart support from DJs carries more weight than streaming numbers in the club scene.
Iterate and refine
After each campaign, analyze what worked. Refine your promo list based on engagement. DJs who consistently support your music become your most valuable contacts.
Send DJ Promos With TYFRA
TYFRA Promo handles the entire workflow — from uploading your release in Vault to running promo campaigns, tracking DJ feedback, and monitoring chart positions. Upload once, promote everywhere.
- Upload to Vault → create promo campaign instantly
- Build and manage custom DJ promo lists
- Track downloads, feedback, and chart support
- DJ feedback-based chart integration
- Connected to contracts and finance for royalty management
Frequently Asked Questions
Common questions about How to Send DJ Promos
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