Complete Music Promotion Guide
Music promotion in 2026 requires a multi-channel strategy. From DJ promos and streaming optimization to social media and industry networking, this comprehensive guide covers everything you need to get your music heard.
Step-by-Step Guide
Start with a solid foundation
Before promoting, ensure your music is properly mixed, mastered, and has complete metadata. Upload to a central catalog (like TYFRA Vault) so you can promote from a single source.
Run DJ promo campaigns
Send targeted promos to DJs in your genre. Track feedback and chart support. DJ promotion remains the most effective channel for electronic music.
Optimize for streaming platforms
Distribute to all major DSPs, create pre-save campaigns, and pitch to playlist curators. Use smart links to drive listeners to your preferred platform.
Build your social presence
Consistent social media presence across Instagram, TikTok, and Twitter. Share behind-the-scenes content, previews, and DJ support. Engage with your community.
Network with industry professionals
Connect with labels, DJs, promoters, and other artists. Attend industry events and conferences. Build genuine relationships before pitching.
Track and iterate
Monitor analytics across all channels. Double down on what works. Promotion is iterative — each campaign teaches you something for the next one.
Your Complete Promotion Platform
TYFRA handles the entire promotion workflow. Upload to Vault, run promo campaigns, track DJ feedback, monitor charts, and network with industry professionals — all from one platform.
- Vault: centralized catalog with metadata
- Promo: DJ campaign management and analytics
- Discover: DJ feedback-based chart tracking
- Social & Connect: industry networking
- Distribution: DSP delivery
- All for £9.99/mo
Frequently Asked Questions
Common questions about Complete Music Promotion Guide
More Workflow Guides
Replace 8 Tools With One Platform
Upload your music once. Promote it everywhere. Manage your business.
Vault • Promo • Discover • Social • Live • Contracts • Finance — all for £9.99/mo